Cosmetics giant Estee Lauder Cos.’s rebound could take hold sooner than expected, Goldman Sachs analysts said on Monday, as trends firm up in the U.S. and China and the company puts more focus on newer and higher-end products and sales through TikTok and Amazon.

The Goldman analysts upgraded shares of Estee Lauder

EL to a buy rating. That upgrade helped send the stock more than 5% higher during the day.