How Corona seized on a spring-break trend to win back Gen Z beer drinkers

How Corona seized on a spring-break trend to win back Gen Z beer drinkers



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Amid industry worries that younger consumers are staying away from alcohol, Corona beer maker Constellation Brands Inc. has found a way to tap into Gen Z wallets.

Somewhat surprisingly, the beer and wine company said it was having a lot of success with the younger cohort. During a conference call to discuss its

second-quarter results, Chief Executive Bill Newlands said Constellation STZ now has “twice the share of Gen Z, as part of our overall mix, versus the industry average.”



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